Arcade Fire - Here Comes the Night Time

What this video is

Released September 29, 2013, the special served as the primary launch vehicle for Arcade Fire's fourth studio album Reflektor, itself influenced by Haitian rara music, the 1959 film Black Orpheus, and Kierkegaard's philosophy. The NBC broadcast — an unusual move for an indie band — aired directly after SNL's season premiere, signaling the band's mainstream crossover ambitions while retaining an avant-garde…

Why it matters

A landmark artifact of 2010s indie-rock album marketing, Here Comes the Night Time demonstrated that the extended music video / television special format could function simultaneously as promotional product, comedic short film, and live performance document — influencing subsequent artist-directed…

The director

Roman François Coppola (born April 22, 1965) is an American filmmaker and music video director, son of Francis Ford Coppola. He is founder of The Directors Bureau production company, earned three MTV VMAs for Fatboy Slim's 'Praise You,' received an Academy…