The Strokes - Someday

What this video is

Released in August 2002 at the height of the post-punk revival, 'Someday' arrived as The Strokes had already reshaped independent rock's mainstream standing with Is This It (2001). The video's Family Feud conceit cleverly repositioned the band within a broad pop-cultural frame, bridging indie-rock credibility (Guided By Voices) with classic-rock royalty, reinforcing The Strokes' role as a generational hinge point.…

Why it matters

A landmark artifact of the early-2000s indie rock video moment, 'Someday' demonstrates how post-punk revival acts used ironic conceptual video formats to consolidate cool rather than chase mainstream MTV spectacle. Its game-show parody structure anticipates the tongue-in-cheek video aesthetics…

The director

Roman François Coppola (b. April 22, 1965, Neuilly-sur-Seine, France) is an American filmmaker, screenwriter, and music video director. Son of Francis Ford Coppola, he founded The Directors Bureau production company and earned 3 MTV VMAs for Fatboy Slim's…