Matthew Sweet - I've Been Waiting

What this video is

Released in 1992 as a single from Matthew Sweet's landmark album Girlfriend (Zoo Entertainment, October 1991), 'I've Been Waiting' arrived at a pivotal moment when alternative rock was transitioning from college-radio subculture to mainstream MTV viability. The video's integration of clips from the Japanese anime series Urusei Yatsura — featuring the beloved character Lum — placed it at the vanguard of anime's slow…

Why it matters

A cornerstone document of early-90s power pop revival and alternative rock crossover, 'I've Been Waiting' exemplifies the MTV-era indie rock video that rejected hair-metal spectacle in favor of band-performance sincerity augmented by conceptually resonant visual collage. Its pioneering use of…

The director

Roman François Coppola (born April 22, 1965, Neuilly-sur-Seine, France) is an American filmmaker, screenwriter, producer, and music video director. Son of Francis Ford Coppola and Eleanor Coppola, he began his directing career with visual effects work on…