Matthew Sweet - Sick of Myself

What this video is

Released in March 1995, 'Sick of Myself' arrived at the apex of alternative rock's commercial penetration of mainstream radio and MTV. Matthew Sweet had built his reputation through the Athens, Georgia indie scene before signing with Zoo Entertainment, and 100% Fun represented his most commercially accessible work. The single reached #2 on the Billboard Modern Rock chart, earning rotation alongside post-grunge…

Why it matters

A canonical document of mid-1990s power-pop alt-rock video production. The track was Matthew Sweet's biggest commercial hit, and its video exemplifies the stripped-back, performance-driven aesthetic that contrasted with grunge's theatricality and Britpop's stylized artifice. Roman Coppola's…

The director

Roman Coppola (b. April 22, 1965, Neuilly-sur-Seine, France) is an American filmmaker, music video director, and founder of The Directors Bureau production company. Son of Francis Ford Coppola, he established himself as an influential music video and…