Superdrag - Destination Ursa Major

What this video is

Released in 1996 on Elektra Records as part of Superdrag's debut album Regretfully Yours, 'Destination Ursa Major' emerged during the peak of major-label investment in alternative rock following Nirvana's commercial breakthrough. Superdrag, hailing from Knoxville, Tennessee, represented the geographic and sonic diversification of mid-90s alt-rock beyond Seattle and Los Angeles. The video exists within the MTV Buzz…

Why it matters

Documents the mid-90s power-pop / alternative rock moment when melodic punk-influenced bands from non-coastal cities accessed major-label platforms and MTV rotation. As a Superdrag B-side-tier single from Regretfully Yours, the video is a representative artifact of the era's secondary-single…

The director

Born 1970 in Los Angeles; studied film at Hampshire College, Amherst, MA. Signed with Satellite Films (a Propaganda division) as their youngest-ever director at age 21, directing 250+ music videos. Early 1990s career built on alternative rock videos. Won…