Gin Blossoms - Day Job

What this video is

Released in early 1996, 'Day Job' arrived as Gin Blossoms' profile was cresting and then receding. The album Congratulations I'm Sorry debuted at #10 on the Billboard 200 on the strength of 'Follow You Down,' but 'Day Job' as the follow-up single failed to replicate that momentum, stalling at #21 Modern Rock. The video reflects the mid-90s alt-rock commercial formula: stripped-back performance visual language,…

Why it matters

Represents the mid-90s power pop / alt-rock video template: performance-driven, fast-cut, minimal concept. Documents the aesthetic conventions of A&M Records alt-rock promo production at peak commercial viability, and stands as part of Gin Blossoms' final chapter before their 1997 dissolution. The…

The director

David Glen Hogan (born August 14, 1948, Memphis, TN) is an American music video and film director. He began his career designing album covers — including the Flying W logo for Waylon Jennings — before transitioning into commercials and music videos. His…