Magnapop - Slowly Slowly

What this video is

Magnapop's 'Slowly, Slowly' emerged in the summer of 1994, a pivotal inflection point in American alternative rock when the post-Nirvana major-label gold rush was already beginning to recede. The band, rooted in the Atlanta/Athens, Georgia scene and connected to the broader R.E.M.–Bob Mould–Michael Stipe indie network, occupied a niche between riot-grrrl energy and melodic power-pop. The single spent seven weeks on…

Why it matters

Magnapop's sonic identity — Linda Hopper's melodic vocals layered against Ruthie Morris's abrasive, punk-inflected guitar — represented a distinct strand of mid-90s power-pop that critics compared to Hüsker Dü, Sugar, the Pixies, and The Replacements. 'Slowly, Slowly' is their most commercially…