A Whiter Shade of Pale - Harry Dean Stanton - Procol Harum

What this video is

Produced for Joel Gallen's Deja-View series in 1985–86, this video represents the mid-MTV era practice of retroactively commissioning music videos for pre-video-era classic rock catalog songs. 'A Whiter Shade of Pale' — originally released May 12, 1967 as Procol Harum's debut single — reached #1 in the UK for six weeks and #5 on the US Billboard Hot 100, becoming one of the defining anthems of the Summer of Love.…

Why it matters

This artifact occupies a rare niche: a professionally produced, actor-led retrospective music video for a 1967 psychedelic-baroque rock single, created nearly two decades after the song's release. It documents the Deja-View model of catalog video production and stands as one of the earliest…

The director

David Glenn Hogan (b. August 14, 1948, Memphis, Tennessee) studied art at The Art Academy and Memphis State University. He opened a commercial art studio at age 22, designing album covers for Stax Records before transitioning to music video direction and…