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JENNIFER PAIGE 'CRUSH' - Original Version HQ

1998 · Late-90s Teen Pop Boom (1998) · music video
JENNIFER PAIGE 'CRUSH' - Original Version HQ music video
1998Late-90s Teen Pop Boom (1998)Late-1990s mainstream teen pop / adult contemporary crossoverDir. David Hogan

What this video is

Released in the summer of 1998, 'Crush' emerged during the peak commercial moment of late-90s teen pop's takeover of mainstream radio and early TRL-era MTV. The song broke without conventional label promotion — KIIS-FM Los Angeles began playing it in April 1998 and it rapidly became the station's most-requested track before formal release. This grassroots radio-first trajectory made it an early case study in…

Why it matters

A landmark crossover moment for late-90s adult contemporary pop, 'Crush' demonstrated that a female vocalist could achieve top-three Billboard Hot 100 success without a major-label infrastructure push. The video's clean, warmly lit visual language became a template for the wave of female-fronted…

The director

David Glenn Hogan (born August 14, 1948, Memphis, Tennessee) is an American music video and film director. He studied art at The Art Academy and Memphis State University, then opened a commercial art studio in Memphis where he designed album covers for Stax…

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