JENNIFER PAIGE - Sober

What this video is

Released in February 1999 as the second single from Jennifer Paige's debut album, 'Sober' arrived during the height of TRL-era MTV culture, when female adult-contemporary pop acts occupied a commercially distinct lane between teen pop maximalism and alternative rock sincerity. The single followed 'Crush,' which had become a top-3 Billboard hit and international chart-topper, placing Paige in a post-breakthrough…

Why it matters

Documents the visual grammar of late-90s adult-contemporary pop at a pivotal transitional moment between analog warmth and early-digital production values. Represents Chris Applebaum's pre-superstar directorial period, providing a comparative data point against his later landmark works.…

The director

American music video director born in Los Angeles, California (1970). Studied film at Hampshire College, Amherst, Massachusetts. Became the youngest director signed to Satellite Films (a Propaganda division) at age 21, directing over 250 music videos. Career…