Paris Hilton - Paris For President

What this video is

Released in October 2008 at the height of the US presidential election cycle, 'Paris For President' was the culmination of Paris Hilton's self-aware political persona, sparked when John McCain's 'Celebrity' campaign ad compared Barack Obama to Hilton and Britney Spears. Hilton — involuntarily drafted into electoral discourse — pivoted the moment into viral content, first with a FunnyOrDie response ad and then this…

Why it matters

Represents a rare intersection of electro-pop celebrity vanity music, political satire, and viral internet content in a single music video artifact. Documents the late-2000s moment when the boundary between pop celebrity, reality TV, and political media fully collapsed. As an electro-pop track…

The director

Los Angeles-born director; studied film at Hampshire College, Amherst. Signed with Satellite Films (Propaganda division) at age 21, becoming their youngest signed director. Directed 250+ music videos; 30+ reached #1 on MTV. Won MTV Video of the Year 2007 for…