Pinguini Tattici Nucleari - Coca zero

What this video is

Released in April 2023, 'Coca zero' arrives at the apex of Pinguini Tattici Nucleari's commercial trajectory — following their MTV EMA 2022 Best Italian Act win and multiple quadruple-platinum singles — and directly engages with the contested terrain of Italian generational identity. The song satirizes the cultural anxieties of older Italian generations confronting rapid social change: gender fluidity, secularism,…

Why it matters

Represents the 2020s Italian indie-pop mainstream synthesis: cantautore lyrical wit and social satire merged with stadium-scale production values and major-label visual investment. The track and video exemplify how Italian pop acts post-Sanremo can command cinematic music video budgets while…

The director

YouNuts! is a Rome-based Italian directorial duo composed of Antonio Usbergo and Niccolò Celaia (both born 1986), who formalized their partnership in 2011 and founded YouNuts! Production in 2014. They rose from the Italian underground music video scene to…