Elisa, Carl Brave - Vivere Tutte Le Vite

What this video is

Released in spring/summer 2019, 'Vivere Tutte Le Vite' represents a high-water mark in the crossover between Italy's established cantautorato tradition and the new urban/rap wave spearheaded by artists like Carl Brave. The video's celebration of Rome—its streets, food culture, and slow living—taps into a broader Italian cultural reassertion of local identity and 'dolce vita' nostalgia during a period of intensified…

Why it matters

The video exemplifies the late-2010s Italian pop-urban fusion genre, a commercially dominant and culturally significant movement that brought Italian rap and indie aesthetics into the mainstream. It demonstrates how legacy pop artists absorbed urban production values (the track was produced by…

The director

YouNuts! is a Roman directorial duo composed of Antonio Usbergo and Niccolò Celaia (both born 1986, Rome). They formally launched YouNuts! Production in 2014 after collaborating from the underground Roman rap scene. They have worked with major Italian labels…