3PC Ooh, Ahh - 3PC Ooh, Ahh

What this video is

3 Piece (3pc.) were a Chicago-based R&B act operating on the regional indie label 312 Entertainment Corp., releasing their album First Come First Serve in 2001–2002. 'Ooh, Ahh' represents the era's proliferation of independently distributed urban R&B that flourished outside major-label infrastructure, reaching audiences through regional radio (e.g., Chicago's WGCI Clear Channel), BET and MTV2 video rotation, and…

Why it matters

Represents the Midwest indie urban R&B wave of the early 2000s — a commercially undercharted but culturally significant stream that bridged the late-1990s new jack swing cool-down with the MySpace-era resurgence of regional bedroom R&B. As a Chicago product on an independent imprint, it documents…

The director

American music video director and filmmaker born and raised in Milwaukee, Wisconsin. Holds a B.S. in Radio/TV/Film from University of Wisconsin-Oshkosh and pursued an MFA in Digital Cinema at National University. Active since the early 1990s with credits…