Jagged Edge - Where the Party At ft. Nelly

What this video is

Released May 2001, 'Where the Party At' was the lead single from Jagged Edge's third album Jagged Little Thrill and represented a deliberate commercial pivot from the group's signature ballad style toward uptempo dancefloor material, encouraged by the success of their 'Let's Get Married' remix. Produced by Jermaine Dupri and Bryan-Michael Cox and written alongside Nelly, the track fused Atlanta's So So Def R&B…

Why it matters

A canonical example of early-2000s rap-R&B crossover production, the video and track document the commercial and aesthetic merger of Southern R&B vocal groups with Midwest rap star power under the So So Def production umbrella. The song's chart performance and Grammy nomination codified the…

The director

David Charles Meyers (born October 19, 1972, Berkeley, California) studied Film Production and Philosophy at Loyola Marymount University. After working at Paramount and Fox, he pivoted to music video direction and has helmed over 200 videos. He holds 12 MTV…