2 Chainz - Feds Watching (Explicit)

What this video is

Released June 2013 as the lead single from 2 Chainz's second studio album B.O.A.T.S. II: Me Time (Def Jam Recordings, September 2013), 'Feds Watching' arrived at the apex of 2 Chainz's cultural moment following his chart-dominant 2012 debut. The Pharrell Williams production bridged Atlanta trap sensibility with Neptune-era funk, reflecting hip-hop's early 2010s cross-genre ambition. The track debuted at number 67…

Why it matters

A landmark crossover moment for Southern trap-adjacent rap, 'Feds Watching' demonstrated how Atlanta's luxury rap aesthetic could be amplified through a Pharrell-helmed pop-funk production and a fashion-cinema-influenced music video. The video's rapid editing pace, warm saturated palette, and…

The director

British-born, LA-based director who entered the industry from a fine art background. Known for marrying fashion-forward visuals with gritty music video aesthetics. Represented by The Directors Bureau. His client roster includes Lorde, Sam Smith, Zayn Malik,…