2 Chainz - Good Drank ft. Gucci Mane, Quavo

What this video is

Released January 2017, 'Good Drank' arrived at a pivotal intersection: Gucci Mane had recently returned from incarceration to a commercial resurgence, Quavo and Migos were ascending toward their 'Bad and Boujee' chart dominance, and 2 Chainz was building toward his highest-charting album. The video's Prohibition-era conceit — swapping bootleg liquor for 'purple drank' (codeine syrup) — functions as a pointed…

Why it matters

Represents the 2016–2017 commercial trap apex when Atlanta's subgenre fully dominated Billboard charts. The video's high-concept period pastiche marks an evolution beyond standard performance-clip conventions toward director-driven conceptual treatments — a trend accelerating in trap visual…

The director

Howard Ross (known professionally as @hdotross) is an Atlanta-area music video and short-film director active from approximately 2015 onward. His IMDB credits include directing music videos for 2 Chainz and Young Dolph, as well as the 2017 short-form series…