2 Chainz - Crack (Explicit)

What this video is

Released March 17, 2013, 'Crack' arrives during 2 Chainz's peak commercial visibility following his platinum-certified debut 'Based On A T.R.U. Story' (Def Jam, 2012). The track and video participate in a broader early-2010s hip-hop cycle of trap-origin narratives — the 'come-up story' — in which artists reconcile street-level biography with newly acquired mainstream success. The song's lyrical frame ('Started from…

Why it matters

Represents a canonical example of early-2010s Southern rap major-label aesthetics: warm practical lighting, rapid editorial rhythm, luxury-signifier costuming over urban location sets, and direct performance-to-camera address. The video's visual grammar — low brightness, warm saturation, rapid…

The director

Bronx-born filmmaker of Black and Puerto Rican heritage. Torres began his career at Def Jam as an intern, then built his music video portfolio directing J. Cole's earliest videos after meeting him at St. John's University circa 2007. His hip-hop credits…