Pap Chanel - Left Right

What this video is

Released March 3, 2023, via 4th & Broadway/1865/Def Jam Recordings, 'Left Right' arrived during a commercially fertile moment for Southern femcee rap, when artists like GloRilla, Sexyy Red, and Latto were reshaping mainstream hip-hop's gender dynamics. Pap Chanel, born Jaida Chanel Roby in Milledgeville, Georgia, channels the PAP brand — (P)retty (A)nd (P)aid — as both identity and ethos, representing a new…

Why it matters

A high-energy entry in the 2020s Southern femcee canon, 'Left Right' typifies the boastful, boss-up lyrical posture that defines Atlanta's female rap resurgence. Its rapid visual rhythm, warm palette, and assertive performance framing align with a production language popularized by label-backed…

The director

Young Chang is a music video director with verified credits spanning Southern hip-hop and mainstream rap, including Kodak Black: Z Look Jamaican (2021), Moneybagg Yo Feat. Kodak Black: Rocky Road (2022), and King & Jason Derulo: Bumpa (2024). Listed on IMDb…