2 Chainz - No Lie ft. Drake (Explicit Version)

What this video is

Released in June 2012, 'No Lie' arrived at a pivotal moment when Atlanta's trap sound, shepherded by producers like Mike Will Made It, was completing its transition from regional underground to mainstream chart dominance. The song served as the debut single from 2 Chainz's first solo album after years operating under the T.I.-affiliated Playaz Circle, making it a high-stakes commercial proving ground. Drake's…

Why it matters

A landmark single in the Atlanta trap mainstreaming movement, 'No Lie' demonstrated that trap's minimalist, bass-heavy production template (Mike Will Made It's signature) could yield crossover pop-chart success. Alongside contemporaries like Future and Young Jeezy, it helped normalize the trap…

The director

Julien Christian Lutz (born October 31, 1975, Toronto, Canada), professionally known as Director X, is a Canadian music video director of Afro-Trinidadian and Swiss descent. A protégé of Hype Williams, he has directed over 100 music videos since 1998 for…