Ruff Endz - Someone To Love You

What this video is

Released in early 2002 on Epic Records, 'Someone to Love You' arrived at the tail end of the classic R&B duo era, when acts like Dru Hill, 112, and Jaheim still dominated urban radio. Ruff Endz had broken through in 2000 with 'No More' and this title-track single represented their bid for a second major crossover moment, reaching #49 on the Billboard Hot 100 and #12 on the R&B chart. The video's warm, intimate…

Why it matters

Represents the mature commercial phase of early-2000s R&B duo balladry, a format that would rapidly decline by 2004 as solo artists and hip-hop crossovers dominated. The video is a period document of Epic Records' urban A&R sensibility and the quiet storm format's last mainstream commercial cycle,…

The director

Dominican-American film and music video director, born in the Bronx and raised in Queens. First gained industry recognition in the early 2000s directing urban R&B and hip-hop videos. Widely regarded as one of the most influential music video directors in…