Ghetto Concept - 7 Days

What this video is

Released in 1998 on the group's self-funded 7 Bills Entertainment Inc. label, '7 Days' arrives at the apex of Ghetto Concept's creative output following back-to-back Juno Award wins in 1995 and 1996. The video documents Toronto's Rexdale and Lawrence Heights hip-hop communities at a pivotal moment when Canadian rap was asserting a distinct identity independent of American commercial trends. Shot on location in…

Why it matters

A key artifact in the canon of Canadian hip-hop, situating Toronto's independent rap scene within the broader late-1990s underground hip-hop movement. Demonstrates that a world-class music video aesthetic could be achieved within a Canadian independent budget framework, and connects a pre-Drake…

The director

Jessy Terrero (born October 7, 1972) is a Dominican film and music video director based in the United States. He began his career directing music videos in the urban hip-hop market and became known as one of the most influential music video directors in…