Ghetto Concept - Still Too Much ft. Snow, Red 1, Ironside, Maestro, Kardinal Offishall

What this video is

Released at the apex of Toronto's early-2000s hip-hop consolidation, 'Still Too Much' is a remix of Ghetto Concept's gold-certified 1999 single 'Too Much' and functions as a Canadian hip-hop summit, assembling some of the most significant artists in the national scene onto a single track. The video's release coincided with Ghetto Concept's 2001 BMG Music Canada licensing deal, providing major-label infrastructure…

Why it matters

Represents a defining moment in Canadian hip-hop's collaborative tradition, pre-dating the Drake-era Toronto mainstream breakthrough by nearly a decade. The track bridges the gold-record generation of Ghetto Concept and Maestro Fresh Wes with the rising 2000s vanguard of Kardinal Offishall and…

The director

Born October 31, 1975, in the Greater Toronto Area, of Afro-Trinidadian and Swiss descent. Trained under Hype Williams as a visual consultant on the 1998 film Belly. Began directing music videos in the late 1990s with early work for Canadian and American…