superdrag-sucked out blast - superdrag-sucked out blast

What this video is

Released March 5, 1996 on Elektra Records, 'Sucked Out' arrived at the peak of the post-Nirvana major-label alt-rock signing frenzy. The song — written by frontman John Davis as a biting critique of the music industry's exploitative machinery — became Superdrag's sole mainstream hit and was classified as an MTV Buzz Clip, giving the Knoxville, Tennessee four-piece unprecedented national exposure. Ironically, the…

Why it matters

'Sucked Out' represents a crystalline example of mid-90s power-pop as it intersected with alternative rock's mainstream moment. Pitchfork described it as offering 'a rare dose of honest-to-god melody' amid the post-grunge wave. The video's fast-cut, band-performance format — typical of Chris…

The director

Born 1970, Los Angeles. Studied film at Hampshire College, Amherst, MA. Became the youngest director signed to Satellite Films (a Propaganda division) before age 22, directing over 250 music videos. Won the 2007 MTV VMA Video of the Year for Rihanna's…