The Presidents of the United States of America - Lump (Version A)

What this video is

Released August 1995 on Columbia Records as the lead single from The Presidents of the United States of America's major-label debut, 'Lump' arrived at a pivotal moment when the Seattle grunge hegemony on MTV was beginning to fracture, making room for more playful, humor-infused alternative rock. The song reached number one on the US Billboard Modern Rock Tracks chart and helped the debut album achieve…

Why it matters

A landmark artifact of mid-90s MTV alternative rock, 'Lump (Version A)' represents the commercial mainstreaming of post-grunge humor rock and the pivot from Seattle's dark grunge dominance toward accessible, quirky alternative pop. The video's performance-in-nature format, fast cutting, and warm…

The director

Roman François Coppola (born April 22, 1965, Neuilly-sur-Seine, France) is an American filmmaker, screenwriter, producer, and music video director. Son of Francis Ford Coppola, he began his career in visual effects and second unit direction on Bram Stoker's…