Jay Park, Hit-Boy - K-TOWN

What this video is

Released May 17, 2019, K-TOWN arrived at a pivotal moment in Jay Park's career as the first Asian-American artist signed to Jay-Z's Roc Nation label. The video is a direct, celebratory assertion of Koreatown (Los Angeles) as a culturally potent space within US hip-hop geography, recasting a historically immigrant Korean neighborhood through the lens of mainstream American rap bravado — armored trucks, nightlife,…

Why it matters

K-TOWN is a culturally significant artifact in the Korean-American hip-hop crossover movement, marking a high-visibility moment where K-pop diaspora artistry intersected with elite US rap production. The Jay Park x Hit-Boy pairing was considered unexpected and genre-bridging, and the video's…

The director

Jack Begert is an American music video director and editor based in Los Angeles. He has directed videos for Kendrick Lamar, Doja Cat, Jack Harlow, Olivia Rodrigo, Jay Rock, SiR, Tinashe, Flying Lotus, Young Thug, Aminé, Teezo Touchdown, and Vince Staples,…