Hit-Boy - Show Me Something ft. B. Carr

What this video is

Released March 25, 2015 via Interscope Records as part of a double visual drop alongside 'Automatically,' this video represents Hit-Boy's effort to establish himself as a frontline rap artist beyond his celebrated production credits. As the HS87 collective's de facto leader, Hit-Boy used the video to reinforce crew solidarity and West Coast street credibility. The nightclub mise-en-scène and aggressive vocal tone…

Why it matters

Documents the mid-2010s West Coast producer-rapper crossover movement at a transitional moment when beatmakers such as Hit-Boy sought to consolidate MC identities. The HS87 collective's aesthetic — spare trap production, understated luxury visuals, crew-forward presentation — influenced subsequent…

The director

Miami-born, L.A.-based filmmaker and USC Film School graduate who began his career in VFX and editing. Has directed music videos for Kendrick Lamar, SZA, Doja Cat, Flying Lotus, Childish Gambino, Jack Harlow, and Olivia Rodrigo. Later expanded into…