Hit-Boy - No L's ft. Saweetie

Name: Hit-Boy - No L's ft. Saweetie
Uploaded: 2019-01-01T00:00:00+00:00
Description: Released July 24, 2019 on Def Jam Recordings as a tie-in single for the Madden NFL 20 video game soundtrack, 'No L's' arrived at the peak of Saweetie's breakout moment — 'My Type' was simultaneously dominating radio airplay — and captured the 'hot girl summer' cultural zeitgeist of 2019. Hit-Boy, a Southern California producer-rapper…

2019 · Late 2010s Hip-Hop Luxury Era (2019) · music video

Hit-Boy - No L's ft. Saweetie music video

2019Late 2010s Hip-Hop Luxury Era (2019)Late 2010s West Coast hip-hop luxury flex / Bay Area rap mainstream crossover

What this video is

Released July 24, 2019 on Def Jam Recordings as a tie-in single for the Madden NFL 20 video game soundtrack, 'No L's' arrived at the peak of Saweetie's breakout moment — 'My Type' was simultaneously dominating radio airplay — and captured the 'hot girl summer' cultural zeitgeist of 2019. Hit-Boy, a Southern California producer-rapper who had risen through Kanye West's GOOD Music orbit and scored a Grammy for Nipsey…

Why it matters

Documents the late 2010s sub-genre moment in which hip-hop producers transitioned from behind-the-boards to frontline artists, pairing with ascending female MCs. The Madden soundtrack placement also exemplifies the growing role of gaming tie-ins as launch platforms for mainstream hip-hop singles,…

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