Soulja Boy (Draco) ft. Rich The Kid - Rick n Morty

What this video is

Released August 31, 2021, 'Rick n Morty' exemplifies the Twitch-to-mainstream pipeline that defined early 2020s hip-hop virality — the track originated as a live-stream freestyle before being formally produced. It arrived during Soulja Boy's late-career resurgence, riding the success of the TikTok-viral 'She Make It Clap,' affirming that Soulja Boy — himself a pioneer of internet-driven music virality since 2007 —…

Why it matters

Represents the convergence of trap rap aesthetics with internet/gaming culture iconography. The Rick and Morty IP integration signals the normalization of animation-crossover branding in hip-hop videos. The Twitch-origin story reinforces Soulja Boy's historical role as a digital-native rap pioneer…

The director

Dale Anthony Resteghini (born August 28, 1968), known professionally as 'Rage,' is a Boston-native American music video director, film director, and producer based in New York. He co-founded Raging Nation Films in 1997 with his wife Kim Resteghini. He is…