Weyes Blood - It's Not Just Me, It's Everybody

What this video is

Released September 28, 2022, as the lead single visual for Weyes Blood's fifth studio album 'And in the Darkness, Hearts Aglow' (Sub Pop, November 18, 2022), the video arrives at a moment of peak cultural reckoning with smartphone dependency, post-pandemic social fragmentation, and algorithmic isolation. Natalie Mering described the song as a 'Buddhist anthem, ensconced in the interconnectivity of all beings, and…

Why it matters

A landmark visual for 2020s chamber folk and baroque indie pop, the video's live-action/animation hybrid and surrealist theatrical staging extends the music video form into short-film territory. It reinforces Weyes Blood's position as a leading auteur of orchestral art-pop, bridging the tradition…

The director

New York-based filmmaker, editor, and musician (also recording as 'Charles'). Grew up in Ojai, California; relocated to Los Angeles to pursue videography and editing before establishing herself in New York. Founded Simulacra Pictures, a film and commercial…