Weyes Blood - Everyday

What this video is

Released on February 12, 2019 — two days before Valentine's Day — as the lead single and announcement vehicle for 'Titanic Rising,' Weyes Blood's Sub Pop debut. The video's slasher-as-dating-metaphor concept arrived at a cultural moment of heightened indie cinephilia and nostalgia-media saturation (precipitated by 'Stranger Things,' A24 horror, and the broader vaporwave/retrowave aesthetic movement). Mering's…

Why it matters

A landmark example of baroque indie pop's visual language in the late 2010s, 'Everyday' demonstrates how the era's most critically regarded artists used self-direction and low-budget genre pastiche to create distinctive, auteur-coded visual identities. Its fusion of 1970s AM pop aesthetics with…

The director

Natalie Mering is the singer-songwriter, composer, and visual artist behind the Weyes Blood moniker. Active since the mid-2000s, she has self-directed multiple music videos across her discography, including 'Everyday' (2019), 'Movies' (2020), and 'Wild Time'…