Think Tree - Rattlesnake

What this video is

Think Tree occupied a singular niche in the early-90s alternative landscape: a Boston-based five-piece whose synth-and-electronic-drum architecture drew comparisons to Nine Inch Nails and Ministry, yet whose eccentric humor and pop accessibility — evident in 'Rattlesnake' — set them apart from the nihilistic industrial mainstream. Released as a promo single from 'Like the Idea' (Caroline Records, 1992),…

Why it matters

As Think Tree's most pop-accessible single, 'Rattlesnake' represents the tension between underground electronic experimentalism and early-90s alternative commercialism. The band's experimental keyboard/synth-dominated blend — spanning prog, punk, funk, and industrial — was unlike virtually any…