Iggy Pop - Beside You

What this video is

Released during the peak of Iggy Pop's commercial rehabilitation in the early 1990s, 'Beside You' emerged from American Caesar (1993), widely regarded as one of Pop's strongest post-Stooges records. The video arrives at a cultural intersection point: grunge had just broken mainstream (Nirvana's Nevermind, 1991), validating Pop's proto-punk DNA retroactively, while MTV was simultaneously elevating music video…

Why it matters

Documents a pivotal transitional moment in alternative rock history where punk's founding generation (Iggy Pop, b. 1947) was being re-canonised by grunge's success. Romanek's directorial involvement connects this to the broader early-90s elevation of music video as auteur medium, with rapid…

The director

Mark Romanek (b. September 18, 1959, Chicago) is an American film and music video director. He directed his first music video in 1986 for The The. He earned three Grammy Awards for Best Short Form Music Video, 20 MTV VMAs, and in 1997 became the first…