[MV] Apink(에이핑크) _ %%(Eung Eung(응응)) - [MV] Apink(에이핑크) _ %%(Eung Eung(응응))

What this video is

Released January 7, 2019, %% (Eung Eung) represented the second major stylistic evolution for Apink following their 2018 pivot with I'm So Sick. The song and video collectively signaled a deliberate departure from the group's earlier innocent/cutesy image into a more assertive, self-possessed girl-crush identity — a dominant trend across 3rd-generation K-pop at the time. The title itself encodes Korean internet…

Why it matters

A benchmark video in the late 3rd-gen K-pop girl-crush movement, %% (Eung Eung) demonstrates how established 2nd-gen groups navigated aesthetic reinvention without alienating core fanbases. Tiger Cave's surrealist factory concept and warm-pink palette synthesized idol performance conventions with…

The director

Tiger Cave Studio (호랑이굴 스튜디오) is a South Korean music video production company. The studio began with hip-hop acts including Dynamic Duo, Supreme Team, and Epik High before expanding into mainstream K-pop. Notable credits include Got7: You Are (2017), Zico:…