Jimmie's Chicken Shack ＂Do Right＂ Official Video circa 1999 - Jimmie's Chicken Shack ＂Do Right＂ Official Video circa 1999

What this video is

Released in 1999 on Island Records as the lead single from 'Bring Your Own Stereo,' 'Do Right' represents Jimmie's Chicken Shack's peak mainstream moment — a Buzzworthy TRL placement at the precise moment TRL was the primary cultural arbiter of rock visibility for American youth. Formed in Annapolis, Maryland in 1994 and signed to Elton John's Rocket Records imprint, the band embodied the late-90s alt-rock hybrid…

Why it matters

A document of alternative rock's last commercial flourishing before nu-metal's full takeover in 2000–2001. The track's melodic vulnerability — a man cataloguing his romantic failings — typifies late-90s alt-rock's introspective lyrical mode (cf. Third Eye Blind, Matchbox Twenty). The Buzzworthy…

The director

David Charles Meyers (born October 19, 1972, Berkeley, California) studied Film Production and Philosophy at Loyola Marymount University. After working at Paramount and Fox, he directed his first music video with Oakland rap crew The WhoRidas in 1997, then…