Jo Passed - Millennial Trash Blues

What this video is

Released March 28, 2018 as a lead single from Jo Passed's debut album Their Prime (Sub Pop/Royal Mountain Records), this video arrives at the height of cultural discourse around millennial identity, precarity, and generational self-awareness. The song's lyrical content engages self-critically with the 'snowflake generation' trope, and Gradin's surrealist visual language — painted faces, costumed dream figures,…

Why it matters

Millennial Trash Blues sits at the intersection of shoegaze, dream-pop, post-punk, and indie-rock — a stylistic blend characteristic of Sub Pop's mid-2010s roster. The video's surrealist aesthetic aligns with a broader late-2010s trend of low-budget concept videos in indie music that prioritise…

The director

Justin Gradin is a Canadian music video director whose verified credits include Millennial Trash Blues by Jo Passed (2018), Crickets by Ora Cogan (2017), and Who's The Madman by Louise Burns (2017), as listed on IMVDb. He works within the Canadian…