The Kooks - If They Could Only Know

What this video is

Released on May 9, 2025, the video accompanies the lead single from The Kooks' seventh studio album Never/Know — their first release on Virgin Music Group and a self-produced return to creative identity. The song reflects on generational loss and familial connection, thematically resonating with a broader 2025 cultural moment of post-pandemic reflection and reassessment of personal legacy. The Kooks, formed in…

Why it matters

Represents a mature chapter of British indie rock in the mid-2020s — a genre negotiating its cultural currency between nostalgia and reinvention. The Kooks' decision to self-produce and foreground personal emotional narrative over sonic innovation reflects wider genre trends toward intimacy and…

The director

Sean Hagan is a UK-based director and motion graphics artist whose work spans moving image, design, and film. His portfolio at seanhagan.com describes a practice rooted in unconventional design juxtapositions, narrative authenticity, and raw emotional…