Niykee Heaton - Bad Intentions ft. Migos

What this video is

Released on June 30, 2016, 'Bad Intentions ft. Migos' arrived at a pivotal inflection point in pop-trap crossover culture. Migos were on the verge of their commercial breakthrough — 'Bad and Boujee' would drop later that same year — making this video a contemporaneous document of the Atlanta trio's pre-superstar era. For Niykee Heaton, the video represented her independent post-label reinvention under the NBK…

Why it matters

Represents a notable 2016 intersection of trap hip-hop and female-fronted urban pop, documenting the collaborative moment between an emerging independent crossover artist and a trap trio at the inflection point before mainstream ubiquity. The video's narrative ambition and cinematic production…

The director

Oladapo Fagbenle (born 12 February 1986 in Lagos, Nigeria), professionally known as Daps, is a Nigerian-born British video director and former NCAA athlete. He began his production career in 2010 in New York and London, transitioning to directing in 2013. He…