Quality Control, Migos - Frosted Flakes

What this video is

Released August 15, 2019, 'Frosted Flakes' arrived as a marquee promotional video for Quality Control Music's 'Control the Streets Volume 2' compilation, the label's flagship showcase of its dominant Atlanta roster. The video reflects the peak of the Migos cinematic video era — co-directed with Quavo — and exemplifies Daps' signature approach of embedding genre-film narrative structures (heist, action, thriller)…

Why it matters

Represents the apex of the cinematic trap music video format pioneered by the Daps–Migos collaboration beginning with 'Bad and Boujee' (2016). The co-direction credit shared with Quavo signals an era in which hip-hop artists asserted authorial control over their visual output. The heist-film…

The director

Oladapo Fagbenle (b. February 12, 1986, Lagos, Nigeria), professionally known as Daps, is a British-Nigerian director and former NCAA athlete. He began his video production career in 2010 and began directing music videos in 2013. His breakout came directing…