Migos - Straightenin

What this video is

Released May 14, 2021 as the second single from Culture III via Quality Control and Motown, 'Straightenin' arrived after a period of solo activity by all three Migos members and functioned as a statement-of-return. Rolling Stone described it as 'classic Migos.' The video visually reinforces the group's Atlanta roots through trap house exteriors, street settings, and conspicuous luxury consumption — a deliberate…

Why it matters

Represents the mature trap video template of the early 2020s: ultra-rapid editing synchronized to a percussive trap beat, street-realist Atlanta location aesthetics, luxury signifiers as status vocabulary, and crew-centered performance energy. Keemotion's direction exemplifies the independent…

The director

Keemotion (Hakeem Haynie) is an Atlanta, Georgia-based music video director, cinematographer, editor, and producer who began his career in 2012 after graduating college. He has directed over 100 videos and holds 18x Platinum credits. His client roster…