Gucci Mane - Proud Of You

What this video is

Released June 19, 2019, 'Proud of You' arrived two days before Gucci Mane's album Delusions of Grandeur (Atlantic Records), functioning as both promotional single and visual manifesto of personal transformation. The video's central imagery — Gucci Mane shirtless atop Rolls-Royces — literalizes the lyrical theme of sobriety, discipline, and upward mobility following his 2014–2016 federal incarceration. Produced by…

Why it matters

A defining artifact of late-2010s Atlanta trap's luxury redemption subgenre, 'Proud of You' crystallizes how the era's most foundational trap artists re-encoded their cultural authority through sobriety narratives, physical transformation, and high-end consumer iconography. The Kenny Beats…

The director

DreVinci Wrks is a South Florida-based photographer, videographer, and editor operating under DreVinci WRKS LLC. Verified credits include directing Gucci Mane: Proud of You (2019) and editing 2KBABY - Stand Love (2022) and Hunxho - Let's Get It (2022), per…