2 Chainz - Pop Music ft. Moneybagg Yo, Beatking

What this video is

Released January 21, 2022, 'Pop Music' served as the second single from 2 Chainz's seventh studio album Dope Don't Sell Itself, which the artist publicly framed as his final trap album. The video's deliberate 1990s Freaknik visual language — an outdoor Atlanta block party with heavy twerk choreography — positions the record as a nostalgic capstone to 2 Chainz's trap era while simultaneously engaging with the…

Why it matters

Represents a late-peak Atlanta trap aesthetic consciously invoking Southern hip-hop's 1990s roots. The BeatKing production carries Houston's club rap DNA into the ATL framework, while the Freaknik visual reference underscores the genre's self-historicizing tendency as the trap era matured into…

The director

Keemotion (also credited as Keemotion Films) is an Atlanta-based music video director and cinematographer active in the hip-hop space. Credits include Lil Baby's 'We Paid' (2020), Rylo Rodriguez's 'We Could Never Die' (2020), 24Heavy ft. Young Thug…