Lil Baby & Lil Durk - Voice of the Heroes

What this video is

Released May 31, 2021, 'Voice of the Heroes' arrived at the apex of both Lil Baby's and Lil Durk's individual commercial trajectories. The accompanying album debuted at #1 on the Billboard 200 with 150,000 album-equivalent units, becoming Lil Baby's second and Lil Durk's first US number-one album. The video's Oakland City location grounds the artists' 'hero' mythos in geographic authenticity — the neighborhood as…

Why it matters

Represents a defining document of peak Quality Control / OTF-era collaborative trap, when Atlanta and Chicago rap ecosystems merged most visibly at the commercial summit. The street-documentary visual mode — pioneered here by Daps — became an influential template for community-rooted hip-hop video…

The director

Born February 12, 1986 in Lagos, Nigeria; raised between Nigeria and London before relocating to the US. Former NCAA basketball player at Campbell University and Bellarmine University. Began video production career in 2010 in New York and London;…