Gonjasufi - The Blame (taken from new mini-album MU.ZZ.LE)

What this video is

Released February 1, 2012 as the lead single from Gonjasufi's (Sumach Ecks) second release MU.ZZ.LE — a ten-track mini-album on Warp Records released January 23, 2012. The album followed Gonjasufi's critically acclaimed debut A Sufi and a Killer and was recorded largely in and around the Mojave Desert and on the road. The video's post-apocalyptic Downtown LA imagery visually mirrors the album's thematic…

Why it matters

A key artifact of the early 2010s psychedelic soul and lo-fi experimental R&B underground, this video documents the visual language Warp Records and its American artist roster used to position outsider art-rap as cinematic and auteur-driven. Krug's filmic treatment elevated what might have been a…

The director

Neil Krug (born November 3, 1983, Lawrence, Kansas) is a self-taught American visual artist, photographer, and director based in Los Angeles. He directed his first music video in 2009 for Ladytron and became one of the most sought-after art directors in…