Gonjasufi - The Conspiracy (Santino Romeri Remix)

What this video is

Released March 8, 2017 on Warp Records as part of Gonjasufi's Mandela Effect remix album — a rework of his 2016 album Callus. The Mandela Effect concept draws on the psychological phenomenon of collective false memory and misremembered reality. Gonjasufi (Sumach Ecks / Sumach Valentine) is a San Diego-bred vocalist, producer, and yogi whose music fuses psychedelic hip-hop, industrial Americana, and lo-fi…

Why it matters

Documents the convergence of psychedelic hip-hop, experimental underground, and Warp Records avant-garde aesthetics in the mid-2010s. The zero-cut single-frame visual approach reflects a growing trend of durational, anti-MTV video art in the streaming era, where underground artists rejected…