Spike - So In Luv (1999)

Name: Spike - So In Luv (1999)
Uploaded: 1999-01-01T00:00:00+00:00
Description: Spike was an American dance project assembled in 1998 by New York-based DJ, producer, and remixer Darrin Friedman, pairing a rapper and a vocalist for European market release on What's Up?! / Polydor Zeitgeist. 'So In Luv' was released in late 1999 as a follow-up single after the project had already achieved notable European chart…

1999 · Late-90s Euro Dance-Pop / Hip-Hop Crossover (1998–2001) · music video

1999Late-90s Euro Dance-Pop / Hip-Hop Crossover (1998–2001)Late-90s Euro Dance-Pop / Hip-Hop crossover (Eurodance 2nd wave)

What this video is

Spike was an American dance project assembled in 1998 by New York-based DJ, producer, and remixer Darrin Friedman, pairing a rapper and a vocalist for European market release on What's Up?! / Polydor Zeitgeist. 'So In Luv' was released in late 1999 as a follow-up single after the project had already achieved notable European chart success, charting in Germany, Austria, and Switzerland. The project typifies a…

Why it matters

Represents the late-90s hybridisation of Eurodance with American hip-hop and R&B, a second-wave evolution of the pure Eurodance formula. The project illustrates how German-distributed labels (Polydor Zeitgeist, Maxximum Music) actively recruited US artists to lend authenticity to European dance…

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