No Mercy - Where Do You Go

What this video is

Released in May 1996 and premiering on video in September 1996, 'Where Do You Go' by No Mercy arrived at the height of the Eurodance crossover wave, when German-produced dance-pop acts were penetrating US Top 40 and global charts simultaneously. Produced by Frank Farian — the architect of Boney M. and Milli Vanilli — No Mercy represented a recalibration of Farian's formula toward Latin-inflected Miami aesthetics.…

Why it matters

A defining artifact of the 1995–1997 Eurodance crossover moment, 'Where Do You Go' exemplifies how Frank Farian-school German producers merged flamenco guitar textures, Eurodance BPM structures, and Latin vocal performance into globally exportable pop-dance product. BuzzFeed ranked it #8 in their…

The director

Born 16 October 1952 in Steyr, Austria. Austrian film director and producer. Co-founded DoRo Productions with Rudi Dolezal in 1976. DoRo gained international acclaim for music videos for Queen, The Rolling Stones, David Bowie, Michael Jackson, Bon Jovi,…