Sean Kingston, Justin Bieber - Eenie Meenie

What this video is

Released March 2010, 'Eenie Meenie' sits at a precise cultural inflection point: Justin Bieber's internet-native ascent (discovered via YouTube, signed to RBMG/Island) was colliding with Sean Kingston's established Caribbean-inflected pop radio presence. The video captures the early YouTube era's democratization of pop celebrity, where a 16-year-old Canadian teen could co-headline a Beverly Hills production…

Why it matters

A landmark document of early-2010s tween pop crossover: the video fuses Jamaican-American reggae-pop (Kingston) with Canadian teen R&B (Bieber), produced by Benny Blanco, in a format explicitly designed for YouTube-native consumption. It represents the peak of the Ray Kay / Bieber visual…

The director

Ray Kay (born Reinert K. Olsen, 10 July 1978) is a Norwegian music video director and photographer based in Los Angeles. He has directed videos for Cher, Britney Spears, Lady Gaga, Justin Bieber, Beyoncé, Destiny's Child, Nelly Furtado, Enrique Iglesias,…