Maejor Ali - Lolly ft. Juicy J, Justin Bieber

What this video is

Released September 17, 2013, 'Lolly' represents a key artifact of the pop-trap crossover moment when trap's rhythmic vocabulary — driven by producers and artists like Juicy J — broke into the mainstream teen pop market. Maejor Ali, formerly known as Bei Maejor, used the track as a vehicle for his own artist debut, leveraging his songwriting/production connections. The song was notably the first commercial track in…

Why it matters

A landmark crossover text fusing teen pop, Southern trap, and R&B production into a single commercial package. Represents the moment when trap's aesthetic — previously coded as underground or Southern — became a fully mainstream pop vehicle, while also documenting the early hip-hop pivot of Justin…

The director

Matt Alonzo (born April 16, 1985, Carpinteria, CA) is an American director, editor, and filmmaker who studied at Brooks Institute. His career breakthrough came in 2008 with a Lil Wayne concert film exceeding 10M YouTube views. He co-developed Skee TV, one of…