Bino Rideaux - BRAND NEW (OUTSIDE Version) ft. Blxst

What this video is

Released in August 2020 as part of the promotional cycle for Bino Rideaux's Def Jam debut project OUTSIDE, this video arrived during the COVID-19 pandemic when outdoor gatherings were restricted. The OUTSIDE Version title carries double meaning — both the album name and a reclamation of outdoor, communal space. The track and its visuals are rooted in the South Central Los Angeles tradition of celebrating…

Why it matters

BRAND NEW sits at the intersection of West Coast melodic rap and R&B-inflected street rap, a sonic lane that Bino Rideaux and Blxst helped define in the 2019–2021 period. The track contributed to the commercial rise of both artists under Def Jam, and its summer 2020 momentum helped cement the…

The director

Matthew Kaplan is credited as a music video director working in the Los Angeles area hip-hop and R&B space. No extensive public filmmaker profile or dedicated portfolio has been independently verified beyond music blog credits attributing this specific video…